App Store SEO, Reviews and Ratings, Pricing Strategies, Screenshot advice, etc.
On March 29th I released an update for @blackboxpuzzles. New ratings shot up massively overnight all thanks to a very small change. Having lots of ratings is a nice vanity metric but can also impact search rank, conversions, etc so…
🧵 A cautionary thread for iOS developers…
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A request for review is JUST that: a request. Just because I was carefully timing when I asked for a rating prompt probably had very little bearing on if the system actually decided to show one!
This subtle shift in thinking allowed me to drastically simplify my logic and lower my overly cautious thresholds. While I still would only request prompts at very triumphant moments, I would request prompts at almost all of them rather than a fraction of them.
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TL;DR: Treat the review request API more as a chance to “signal” when is a good time to ask for a rating rather than as an actual request for one. That said you still should take care to not send these signals too early on, at interrupting times, etc!